Criteo and Magistry
Criteo is connected and steered by Magistry's agents: daily campaign and ad-set performance syncs in, and ad sets can be paused or resumed.
Status: Built and steered by Magistry's agents, and connectable from Settings → Integrations, but not live yet: no store has connected Criteo, so there are no Criteo results to report.
// what magistry does with it
What exists today
Campaigns, ad sets and daily performance synced from Criteo.
Ad sets paused or resumed from the dashboard or from an approved agent decision.
// data flow
What moves between Criteo and Magistry
SYNCS INTO MAGISTRY
- Campaigns with their goal and spend limit.
- Ad sets under each campaign, with their on/off status.
- Daily performance per campaign and per ad set: impressions (displays), clicks, cost, and 30-day post-click sales and revenue.
MAGISTRY CAN CHANGE
- Pause or resume an ad set (where Criteo's on/off switch lives), from the dashboard or from an agent decision once it is approved.
WHAT IT CANNOT DO
- Pause or resume a whole campaign: a Criteo campaign has no on/off field, and Magistry will not fan a pause out over its ad sets.
- Change a campaign budget (spend limit); no documented write path was found.
- Change bids or bid strategy; they live on the ad set and are not written.
- Read or edit ads and creatives.
- Manage keywords or negative keywords; Criteo buys audiences, not search queries.
- Create campaigns, ad sets or ads.
// setup
How to connect Criteo
- 1In Magistry, open Settings → Integrations and find the Criteo card, then press Connect.
- 2Create an app at developers.criteo.com and give it consent to your advertiser.
- 3Enter the app's client id and secret and your advertiser id.
- 4Magistry makes the same read its sync makes and saves the credentials only if the platform answers; nothing is written to the platform during this check.
- 5Once saved, the platform is added to the store's active ad platforms so the regular ads sync starts reading it.
// faq
Common questions
Can Magistry change Criteo budgets or bids?
No. The only Criteo write is pausing or resuming an ad set; budgets, bids and creatives stay in Criteo.
// what is live
See the integrations that run today.
Shopify, Merchant Center, Analytics, Search Console, your mailbox and Facebook and Instagram posting run today, and Magistry's agents steer 16 of the 17 ad networks it connects.