// brand

Use the wordmark like it is yours, not ours.

We open-source most of our brand. The only rules that matter are the ones below — and we will happily approve creative work that breaks them on purpose. Email the design team and tell us what you are trying to do.

Download the brand kit

Ask design@magistry.io

Open use under credit · No prior approval requiredLast updated 14 April 2026

// wordmark

The wordmark and the mark.

One wordmark, one square mark. Both render at any size. The mark keeps its gradient at 24 pixels and above; below that, fall back to the mono monogram.

MMAGISTRY

// primary lockup · horizontal

// minimum sizes

Wordmark — no smaller than 96px wide on screen, 18mm in print.
Square mark — 32px favicon, 24px button glyph, never below.
Clear space — the height of the M on all four sides. Always.
Background — solid colour from the palette or a neutral photograph with a contrast ratio of 4.5:1 or higher.

// clear space

Give the mark room to breathe.

// 1× M of clear space

// 32px favicon size

MAGISTRY

// wordmark · text-only fallback

// colour

Six swatches. Most pages need three.

Light-mode first. Surface 0 and Surface 1 carry every page. Accent is the only saturated colour you should reach for. Signals stay reserved for status — never decoration.

Surface 0

#FAFBFD

--surface-0

Default page background. Cool-shifted near-white.

Surface 1

#FFFFFF

--surface-1

Elevated cards, dialogs, and dropdowns.

Accent

#2563EB

--accent

Single accent — primary blue. Use sparingly on CTAs.

Accent bright

#3B82F6

--accent-bright

Hover state, inline links inside body copy.

Signal go

#059669

--signal-go

Status only — live writes, healthy systems.

Iridescent

Gradient

iri-1 → iri-4

Reserve for a single punchline word per headline.

// typography

Geist Sans + Geist Mono.

Two families, four scales we lean on. Geist Sans for everything human-readable, Geist Mono for everything machine-shaped — labels, row IDs, code, kill-switch state.

// Display

Geist Sans · 84/96 · -2px tracking · 500

Hero headlines only. One per page.

Autonomy, audited.

// Heading 3

Geist Sans · 42/44 · -0.7px tracking · 500

Section titles and pre-footer CTAs.

Build the ledger first.

// Body

Geist Sans · 17/25 · 0px tracking · 400

Default reading size on marketing pages.

Every action recorded as an evidence-backed, reversible row in the decision log.

// Mono label

Geist Mono · 11/16 · 0.14em tracking · 500 uppercase

Eyebrows, captions, and row IDs. Always // prefixed.

// decision_log · row 0044C2

// voice & tone

Talk like an operator, not a brochure.

Magistry writes the way operators speak. Specific, declarative, mildly understated. Never breathless. If a sentence sounds like it could come from any other AI company, rewrite it until it cannot.

Do this

Lead with the row, then the prose.
Use mono labels with a // prefix as eyebrows.
Reserve iridescent type for one word per headline.
Quote a number when you have one — '11.4M decisions' beats 'millions'.
Show the kill switch in product shots; never crop it out.

Do not do this

Never letterspace the wordmark.
Do not place the mark on a textured photograph.
Avoid 'AI-powered', 'revolutionary', or 'cutting-edge'.
Never recolour the iridescent gradient.
Do not pair the wordmark with secondary lockups we did not ship.

// downloads

Take the assets.

Everything below is free to use under credit. You do not need to ask permission. We would still love to see what you make.

Download brand kit

// design

Building something with our brand? Show us.

Send a draft to design@magistry.io and we will reply with feedback, an unlock, or a co-marketing offer. The brand belongs to whoever puts it to work.

Email design@magistry.io

Read the press kit

No prior approval needed for fair use. Trademark questions: legal@magistry.io.