Feed · Reels · Stories · DMs
Native Graph API publishing, story scheduling, DM sync to the unified inbox. Reels with multi-variant audio + caption tests.
Live
// social autopilot
Seven channels. One brand voice. Zero late-night replies.
Publish to Instagram, Facebook and Pinterest from one brand profile, with TikTok, X, LinkedIn and YouTube following their platforms' app reviews. Generate posts, images, and video from your live catalog. Sync every DM and comment into a ranked inbox where high-LTV and high-risk surface first.
7 surfaces Brand-voice locked Attention-ranked DMs
social · today
3 posts
2 posts
12 pins
Reels
1 reel
inbox: 4 attention, 38 queuedbrand_voice 0.91
// seven surfaces
Native APIs, not a posting tool.
Each surface has its own SDK, scope, and rate ceilings. Social Autopilot speaks the right API per surface — and writes every publish into a single content_log so cross-surface cadence stays sane.
Page posts · Reels · Messenger
Page-scope OAuth, scheduled posts, Messenger inbox sync. Cross-posts from IG when policies match, deduplicated by content hash.
Live
TikTok
Posts · Comments · DMs
Scheduled uploads, comment classification and a DM responder, from the same planner.
Waiting on TikTok's app review
X
Posts · Replies · DMs
Post scheduling and thread composition from product context, held to your brand voice.
Waiting on X API access
Company posts · DMs
Company-page publishing and executive-voice drafts in a separate sub-voice of your brand.
Waiting on LinkedIn's API approval
Pins · Boards
Product-pin generation from Shopify catalog, board organization by lifecycle state, scheduled drops in season windows.
Live
YouTube
Videos · Shorts
Video publishing to your channel, Shorts-friendly formats from the generator, scheduled inside your posting windows.
Not available yet
OAuth hub lives at /workspace/integrations/social — connect each surface independently, with scoped tokens stored in Supabase Vault. Revoke per-surface without breaking the others. On connect, history import pulls your existing posts in, and metrics sync keeps per-post performance flowing back afterwards.
// brand_profile
The voice file every surface listens to.
brand_profile is one source of truth for tone, visual identity, and posting guidelines. Update it once, every surface inherits — and the change shows up as a row in the content audit log.
voice_embeddings
Vectorized prose samples — the centroid the drafter steers toward and the judge measures distance from.
visual_assets
Palette, typography lockup, logo + product photography rules. Image generator conditions on these every render.
posting_guidelines
Cadence per surface, do/don'ts, calendar holidays, blackout windows. Publisher refuses to push outside the rules.
compliance_list
Trademark filter list, prohibited-claim list, regional disclaimers — applied per-surface and per-region.
sub_voices
Optional: separate sub-voice for LinkedIn / Pinterest / executive posts. Same brand, different register.
brand_profile.json
{
"brand_id": "linen_house",
"voice": {
"centroid_id": "vec_2024",
"register": "warm, practical, lyrical",
"do": ["second-person", "tactile detail"],
"dont": ["superlatives", "FOMO hooks"]
},
"visual": {
"palette": ["#0B0D12","#F8F4EC","#7C8B5C"],
"type": "Editorial Serif + Mono",
"photography": "natural light, neutral set"
},
"cadence": {
"instagram": "4/wk",
"tiktok": "3/wk",
"linkedin": "1/wk"
},
"compliance": {
"trademarks": ["LinenHouse®"],
"blocked": ["organic","100% natural"]
}
}// generator pipeline
From catalog signal to posted asset.
The generator pipeline takes a moment — a new winner, a discount window, a season open — and produces the post end-to-end. Every step writes its output to Supabase, every step is observable, every asset traceable to a concept_id.
01
content_agent
Reads the brand_profile, the calendar, and the live catalog. Drafts the copy concept — angle, hook, CTA — for the surface and the moment.
// output
concept_draft
02
image_generator
AI-generated visuals with a brand-locked palette and typography. Compositions tuned per surface — vertical for Reels, square for Feed, ratio per spec.
// output
image_assets
03
video_generator
FAL-powered video generation — Reels-grade clips and motion variants per platform. Stamped with concept_id for downstream tracking.
// output
video_variants
04
publisher
Composes the post — image or video + copy + tags + link — and pushes through the surface SDK inside your posting windows. Idempotent by content hash.
// output
publish_payload
// inbox
DMs and comments, ranked by attention.
Seven surfaces, one inbox. Classifier tags every message, responder drafts safe auto-replies in brand voice, attention ranks the rest — so the highest-stakes thread is the first one you read in the morning.
sync
Pulls DMs and comments from every connected surface into one unified message store. Webhook + polling fallback per surface.
classifier
Tags every message — lead, complaint, support, fan mail, spam — and routes to the right specialist or queue.
responder
Drafts replies in brand voice for the most common intents. CS-class messages route to the CS Specialist with order context attached.
attention
Ranks DMs and comments by urgency — high-LTV customers, escalation risk, viral threats — surfaced to operators before the rest of the queue.
inbox · attention queue
▼ rank by attention_score (desc)
#1 IG DM @sarah.k attn=0.94
intent: complaint
LTV: €1,840 (top decile)
→ escalate to human
#2 FB cmt reply attn=0.88
intent: viral_risk (37 likes)
sentiment: angry
→ responder drafted, hold
#3 FB DM @benf attn=0.71
intent: lead (asks about MOQ)
→ replied (brand voice 0.93)
#4 IG cmt @maya attn=0.42
intent: fan_mail
→ liked + replied
… 38 more in queue, autosortedOperator routes live at /dashboard/social/{posts,dms,attention,analytics,settings}. Every surface respects the channel's native scope — Magistry never asks for more than it needs.
// social autopilot
Stop choreographing six tabs.
Connect once, publish from one brand_profile, reply from one inbox. The fan mail still feels like you wrote it — because the voice file says so.
Native APIs · Scoped OAuth · Voice-locked