// company
We are building the control plane for autonomous commerce.
A small, opinionated team in Rotterdam, Berlin, Lisbon, and Milan. We ship the ledger that makes autonomy auditable, and the deep agents that earn the right to write rows on it.
// mission
Make autonomy boring, so operators can stay brave.
// what we build
Deep agents for Catalog, Campaign, and Customer Support, sitting on a shared ledger that records every decision they make and the evidence that justified it.
// who it is for
Founders, heads of ecommerce, and ops leads at Shopify brands between five and two hundred million in revenue who are tired of paying for opinions and want a system that writes rows.
// what we refuse
We will not ship a write the operator cannot explain, cannot reverse, or cannot stop with a single click. That stance has cost us features. We still think it is the only one worth holding.
// origin
The gap that started the company.
In 2023 we kept hearing the same complaint from people running real Shopify stores. The wave of AI-for-ecommerce products all stopped at the same place. They could summarise. They could recommend. They could write a paragraph that lived in a dashboard nobody opened on Friday afternoon.
None of them touched the systems. None of them moved a budget, paused a SKU, or replied to a customer with a refund attached. Operators were paying for opinions and writing the rows themselves.
We thought the gap was obvious. The missing layer was not another model and not a prettier dashboard. It was the ledger underneath — an append-only record of every action, with the evidence that justified it and the undo pre-staged next to it. Once you had that, autonomy stopped being scary and started being the obvious default.
Magistry exists to build that ledger, and then to put deep agents on top of it that earn the right to write rows on your behalf.
// the founding bet
If every autonomous action lives as a row, autonomy stops being a leap of faith and starts being a thing you can audit on a Monday morning.
// principles
Four lines we will not cross.
Evidence over opinion
Every recommendation, every write, every penny moved carries the citations that justify it. If we cannot show the evidence, the action does not ship.
Reversible by default
Each row in the decision log carries its own undo. We do not believe in autonomous actions that cannot be walked back in a single click by the operator on call.
Operators stay in the loop
Autonomy is a setting, not a personality. Operators choose what runs hands-off, what waits for approval, and what stays a draft for the rest of the week.
The kill switch is a feature
Default-on, one click, no confirm dialog. The fastest way to stop the agent should be the most obvious surface in the entire product. We never compromised on that.
// team
The small crew behind the ledger.
// headcount
6
Plus three rolling contractors
Jonas Reyer
Co-founder, CEO
Ex-Shopify Plus partner agency; ran growth for two nine-figure DTC brands before Magistry.
// Rotterdam
Mira Falk
Co-founder, CTO
Built planner-judge-executor systems at a quant fund. Holds the kill switch and the schema lock.
// Rotterdam
Sasha Beaumont
Founding Engineer
Catalog Agent lead. Spent four years inside the Shopify Admin GraphQL surface so you do not have to.
// Lisbon
Idris Wahba
Head of Design
Designed operator tooling for two infra startups. Believes mono labels are a love language.
// Berlin
Lena Hooft
Head of Operations
Former chief of staff at a B2B SaaS Series C. Owns the runbook, the offsite, and the offer letter.
// Rotterdam
Theo Marchetti
Head of Customer Engineering
Embedded with the first ten Magistry customers. Writes more SQL in a week than most teams in a quarter.
// Milan
// backers
Capital and advice from people who have run real systems.
Common Threads Ventures
Seed lead — commerce + infrastructure
Cedar Park Capital
Operator fund — DTC + marketplaces
North Light Partners
Applied-AI specialist
Halfwave
European angel collective
Plus angels from Shopify, Klaviyo, Stripe, Vercel, and Supabase. We do not publish names without permission. We do publish what they helped us learn — read it on the engineering blog.
// careers
Want to build this with us?
We hire slowly, pay at the top of the band, and protect deep-work time like it is a feature. If that sounds right, the door is open.
No recruiters, no take-home traps, four-stage process, two-week target from intro to offer.