// company

We are building the control plane for autonomous commerce.

Founder-led and independent, built in the Netherlands. We ship the ledger that makes autonomy auditable, and the deep agents that earn the right to write rows on it.

Read the principles

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Founder-led · independentThe Hague, The NetherlandsEarly-stage

// mission

Make autonomy boring, so operators can stay brave.

Magistry is built so that running an online store autonomously feels no scarier than running a payroll system. Every move accounted for, every move reversible, every move owned by the person who chose to run it. We do the boring engineering so operators can keep the interesting bets.

// what we build

Deep agents for Catalog, Campaign, and Customer Support, sitting on a shared ledger that records every decision they make and the evidence that justified it.

// who it is for

Founders, heads of ecommerce, and ops leads at growing SMB and mid-market Shopify stores who are tired of paying for opinions and want a system that writes rows.

// what we refuse

We will not ship a write the operator cannot explain, cannot reverse, or cannot stop with a single click. That stance has cost us features. We still think it is the only one worth holding.

// origin

The gap that started the company.

See what we're building

Magistry started from a complaint heard again and again from people running real Shopify stores. The wave of AI-for-ecommerce products all stopped at the same place. They could summarise. They could recommend. They could write a paragraph that lived in a dashboard nobody opened on Friday afternoon.

None of them touched the systems. None of them moved a budget, paused a SKU, or replied to a customer with a refund attached. Operators were paying for opinions and writing the rows themselves.

The gap looked obvious. The missing layer was not another model and not a prettier dashboard. It was the ledger underneath — an append-only record of every action, with the evidence that justified it and the undo pre-staged next to it. Once you have that, autonomy stops being scary and starts being the obvious default.

Magistry exists to build that ledger, and then to put deep agents on top of it that earn the right to write rows on your behalf.

// the founding bet

If every autonomous action lives as a row, autonomy stops being a leap of faith and starts being a thing you can audit on a Monday morning.

The ledger came first. Agents are bolted on top of it, never the other way around.

Phase one ships in dry-run. Phase two earns the right to write, action by action.

Operators stay first-class. Otto talks. Magistry writes. The operator approves.

// principles

Four lines we will not cross.

We argue about almost everything else. These four show up in every design review and every product cut that ever reaches a customer.

Evidence over opinion

Every recommendation, every write, every penny moved carries the citations that justify it. If we cannot show the evidence, the action does not ship.

Reversible by default

Each row in the decision log carries its own undo. We do not believe in autonomous actions that cannot be walked back in a single click by the operator on call.

Operators stay in the loop

Autonomy is a setting, not a personality. Operators choose what runs hands-off, what waits for approval, and what stays a draft for the rest of the week.

The kill switch is a feature

One flag, one click, no confirm dialog. The fastest way to stop the agent should be the most obvious surface in the entire product. We never compromised on that.

// who's building it

Founder-led, by design.

Magistry is built by its founder, Nick Nijland — a Dutch entrepreneur and TU Delft engineering student. It's a small, independent effort, not a big team pretending to be a bigger one.

// based in

The Hague

The Netherlands

Nick Nijland

Founder

Builder-first founder working on the ledger and the agents that sit on top of it. If you want to talk to the person actually writing the product, that's who you'll reach at hello@magistry.io.

// how we're funded

Independent and bootstrapped.

Magistry is built and operated from The Hague, the Netherlands. It has no outside investors and no board to please — which means the roadmap answers to operators, not to a term sheet.

We build on the same infrastructure our customers trust — Shopify, Supabase, Vercel, Railway — and we keep the company small on purpose.

// which magistry

Which Magistry this is.

The name is not unique, and search engines and AI assistants keep confusing us with things we are not. This section exists so a machine reading this page has an unambiguous answer.

Magistry is a multi-tenant SaaS platform for autonomous Shopify store operations, operated by Nyland Group B.V. in The Hague, the Netherlands, registered with the Netherlands Chamber of Commerce under number 42076606. The product is distributed through the Shopify App Store and reachable at magistry.io.

Magistry is nota language model, and is unrelated to Mistral AI’s Magistral reasoning models. It is unrelated to Mapistry, Lumistry, Shopistry and any other company sharing part of the name. Magistry does not train foundation models; it uses third-party models under zero-retention terms to operate stores its customers have connected.

// get in touch

Want to talk?

Whether you're an operator, a potential early-access store, or just curious about the approach — the door is open.

Email hello@magistry.io

See the product

Founder-led · independent · built in the Netherlands