// cookie notice
Last updated: August 19, 2026
// 01 · what cookies are
Cookies are small text files stored on your device by your web browser when you visit a website. They let the site recognise your device on a subsequent visit and are widely used to make websites work, remember preferences, and gather analytics.
This notice also covers comparable technologies that perform similar functions, including local storage, session storage, pixel tags, web beacons, and software development kits. Where this notice refers to “cookies” it should be understood to include those technologies.
This Cookie Notice applies to the marketing site at magistry.io. The Magistry application at https://app.magistry.io sets only the strictly necessary cookies needed to keep you signed in and to protect against cross-site request forgery. We do not run advertising trackers inside the authenticated product.
// 02 · what we use cookies for
We use cookies to operate the Service, to keep you signed in, to remember preferences you have set, to understand in aggregate how visitors use the marketing site so we can improve it, and to measure the effectiveness of any advertising or referral campaign we run.
Where required by law, non-essential cookies are set only after you grant consent via the cookie banner that appears on your first visit. You can change or withdraw consent at any time by reopening the cookie preferences from the link in the footer.
We do not use cookies to build cross-site advertising profiles of you, we do not sell information collected through cookies to third parties, and we do not deploy fingerprinting techniques designed to identify visitors who have disabled cookies.
// 03 · categories
// 2 examples
Required to operate the Service. Set without consent under the ePrivacy Directive exemption — and only these are.
| Cookie | Purpose | Retention |
|---|---|---|
| mag_consent | Records the categories you agreed to, so we do not ask again and so the server can honour the choice. | 6 months |
| sb-*-auth-token | Your signed-in session on app.magistry.io. Not set on this marketing site. | Session / until sign-out |
// 2 examples
Remember choices you have made in the product. This marketing site sets none of them today; they live in the dashboard once you are signed in.
| Cookie | Purpose | Retention |
|---|---|---|
| cs_fullscreen | Remembers that you put the customer-service inbox into full screen. | 12 months |
| mag_store | The store you last had open, so the dashboard reopens where you left it. | 12 months |
// 5 examples
How the marketing site is used, so we can tell a page that works from one that does not. Nothing here is set — and no measurement is sent — until you grant this category in the banner.
| Cookie | Purpose | Retention |
|---|---|---|
| mag_sid | Groups page views from one visit together. First-party, http-only, no profile. | Session |
| mag_vid | Tells a returning visitor from a new one. A random identifier; it carries nothing about you. | 400 days |
| mag_utm | The campaign parameters you arrived with, so a later page view can be attributed to the same visit. | Session |
| mag_lp_* | Which version of a landing page you were shown, so an A/B test stays consistent for you. Not assigned at all without this consent. | 30 days |
| _ga, _ga_* | Google Analytics 4 measurement identifiers. | Up to 2 years |
// 2 examples
Measures which campaign brought you here, so we can stop the ones that return nothing. Google Consent Mode holds every advertising signal — ad_storage, ad_user_data, ad_personalization — at denied until you grant this category, and redacts advertising identifiers from the requests that still go out.
| Cookie | Purpose | Retention |
|---|---|---|
| _gcl_au | Google Ads conversion linker — ties a sign-up back to the ad that was clicked. | 90 days |
| _gcl_aw | Stores the click identifier of a Google ad you arrived from. | 90 days |
// 04 · managing your preferences
You can change your cookie preferences at any time by reopening the cookie banner from the “Cookie preferences” link in the site footer. Your choices are stored in the mag_consent cookie and respected on subsequent visits.
Most browsers also let you control cookies directly through browser settings. You can usually find these controls under the “Privacy,” “Tracking,” or “Cookies” menu in your browser settings. Blocking strictly necessary cookies through your browser may prevent parts of the Service from working as expected, including authentication.
For mobile devices you can also control advertising identifiers through the operating-system privacy settings on iOS and Android, and you can reset or limit the identifier used for ad measurement.
// 05 · do not track
Some browsers send a “Do Not Track” (DNT) signal to indicate that the visitor does not want to be tracked across websites. There is no industry-standard response to the DNT signal at the time of writing. We treat a DNT signal as the equivalent of declining non-essential analytics and marketing cookies for the duration of your visit.
We also honour the W3C Global Privacy Control (GPC) signal where it is detected and treat it as an opt-out from any data sharing covered by US state privacy laws that recognise the signal.
// 06 · third-party cookies
A small number of third-party providers may set cookies on the marketing site to deliver embedded functionality. Subject to your consent where required, these may include:
Third-party providers control the cookies they set and process. We recommend reviewing the privacy and cookie notices of each provider for full details of their practices.
// 07 · changes
We may update this Cookie Notice from time to time to reflect changes in our practices, the technologies we use, or applicable law. When we make material changes, we will update the “Last updated” date at the top of this notice and, where the change is significant, re-prompt the cookie banner to give you the opportunity to review your preferences again.
// 08 · contact
For questions about cookies or this notice, write to privacy@magistry.io. For broader privacy enquiries, see our Privacy Notice.
We use cookies to run this site, to see which pages help, and to measure which ads bring people here. You choose per category; everything except the strictly necessary is off until you say otherwise. Cookie policy · Privacy
