01
Budgets pace inside your guardrails, not against them
Daily caps, lifetime caps, channel splits, blended ROAS floor — Magistry adjusts bids and budgets nightly without breaching a single rule you set.
// for performance marketers
Spend smarter across every channel — auditably.
Magistry's Campaign Specialist executes on Google Ads inside the rules you set — with Meta, TikTok, and Bing reached through the ad connectors and feed syndication — while the Marketing Brain holds one plan across channels inside a budget envelope and a verdict engine scores every applied move win or loss. Budget pacing, bid switches, Customer Match audiences, anomaly response — every move a row in ad_decision_log. Every move reversible.
4 channels, one spine Customer Match audit-trailed Per-action rate limits
// why performance marketers pick magistry
A teammate that watches the channels you can't keep five tabs open on.
Pacing, bids, audiences, creative briefs, anomaly response — Magistry runs the cycle inside your floor and ceiling, so you focus on the bets, not the babysitting.
02
Anomaly responder catches drops before the dashboard does
ROAS down 23% on a winning ad-group at 11pm? Magistry pauses the bleed, writes an explanation, and queues a creative brief for the morning — without waking you.
03
Customer Match cohorts rebuild themselves nightly
Refunders, complainers, LTV repeaters, lapsing buyers — cohorts push to Google Ads UserLists as audit-trailed writes (GA4 audiences flow to Ads), with Meta and TikTok syncs queued as proposals. Not CSV uploads from a coffee shop.
04
Creative fatigue triggers briefs the day it shows up
Magistry watches CTR + frequency curves per ad. The moment decay starts, it briefs replacement RSAs and statics — never the day after the budget has already bled.
// this week
What Magistry did across your channels this week.
An illustrative week with the Campaign Specialist in live mode — every bid, budget, audience, and brief a row in ad_decision_log.
- Caught Meta CTR decay on the hero static at frequency 4.2 — proposed the pause, briefed 3 replacement statics, queued for your sign-off by 09:00 Tuesday.
- Shifted €1,840 from PMax to branded Search overnight after blended ROAS broke 3.4 — every reallocation a row in ad_decision_log with the reverse op.
- Rebuilt Customer Match cohorts: refunders -1,121, lapsing 90d +3,408, LTV>€400 +192 — pushed to Google Ads UserLists in audit-trailed writes.
// from your dashboard
One spend shift. One reason. One reverse op.
Every campaign move Magistry makes is a row in ad_decision_log — bid changes, budget shifts, audience writes, RSA drafts. Here's an example row from a nightly anomaly response.
ad_decision_log #12,884 ── 2026-05-25 02:41 UTC
agent campaign_specialist
action BUDGET_SHIFT
from google_pmax::all_products EUR 320/d
to google_search::top-converters EUR 320/d
trigger blended_roas 7d 3.44 > floor 3.20
pmax_ctr 7d -19% vs 28d
search_roas 7d 4.71
guardrails campaign_split max 60/40 — OK
daily_cap unchanged — OK
rate_limit 1/24h per group — OK
mutation google_ads.campaign.budgetUpdate
revert restore prior split (1-click)
status APPLIED
operator auto (gate=allow, kill_switch off)// what you actually see
One Slack ping. One reason. One revert.
You wake up to a one-line summary: what shifted, why, and whether anything needs your call. The CFO question is answered before they ask it — because the row says so.
otto: 02:41 — shifted €320/d PMax → Search · blended ROAS 3.44 > floor · revert
// measurement
Your bids are only as good as your data.
Magistry ships its own measurement stack: server-side tracking on your domain, an identity graph across devices, conversion delivery to Google, Meta, TikTok, and Pinterest — and POAS bidding that optimizes spend on verified profit instead of platform-reported revenue.
- Pixel-loss-proof: events captured first-party, server-side
- One purchase = one journey, not four platform claims
- POAS gated on Tier-A verified costs — never on guesses
- Attribution model you can inspect, not a black box
Trackingserver-side · first-party
pixel-loss proofevent stream · live
- purchase$86.00identity · 3 touchpointsevt_8f31
- add_to_cart$129.00identity · 1 touchpointevt_8f2e
- page_view—new visitorevt_8f2b
conversion delivery
- Googledelivered
- Meta CAPIdelivered
- TikTokdelivered
- Pinterestqueued
profit on ad spend
2.1poasROAS 3.4
bidding on margin, not revenue
// why the log matters
Every ad move, a row you can audit and reverse.
The ad_decision_log is the point: every pacing decision, audience write, and creative brief lands as a row you can audit and reverse. When finance or an agency asks ‘why did that change?’, the answer is a row with the evidence attached — not a reconstruction from memory.
// spend, audited
Stop reconciling four ad dashboards. Run one spine.
Spin up a tenant, connect Google, Meta, TikTok, and Bing, and watch every pacing decision, audience write, and creative brief land as a reversible row in ad_decision_log.
Operator-owned kill switch · Dry-run from day one