// search
Google Ads
Budgets, bid strategies and target ROAS, pause and resume, keywords and negatives, ad copy, new campaigns and Performance Max asset groups.
Microsoft Advertising
Budgets, pause and resume, and negative keywords.
// advertising
Magistry's agents connect to your ad accounts on 17 networks and steer 16 of them from one plan. They move budgets, change bids, pause what is wasting money and build new campaigns where the network allows it. Every change passes limits you set and is logged with its reason and evidence.
networks : google · meta · tiktok
amazon · reddit · +12
proposed : 3 changes
├─ google adjust_budget +12%
├─ tiktok pause_ad_group
└─ amazon add_negative_keyword
policy : budget move within your cap
store-wide ceiling held
result : google budget applied
tiktok pause → your approval
amazon negative → your approval
read back : checked against each network// networks
// search
Budgets, bid strategies and target ROAS, pause and resume, keywords and negatives, ad copy, new campaigns and Performance Max asset groups.
Budgets, pause and resume, and negative keywords.
// social
Budgets, and pause and resume for campaigns and ads.
Budgets and bids, pause and resume for campaigns, ad sets and ads, ad copy, new campaigns, and Custom Audiences from your customers.
Budgets and bids, pause and resume for campaigns, ad groups and ads, negative keywords, ad copy and new ads.
Writes are switched on per store.
Budgets and bids, pause and resume for campaigns, ad groups and ads, keywords and negatives, ad copy and new campaigns.
Budgets, and pause and resume for campaigns, ad squads and ads.
Budgets, and pause and resume for campaigns, ad groups and ads.
Budgets, and pause and resume for campaigns and line items.
// conversational
Daily budgets, pause and resume for campaigns, ad groups and ads, and ad copy.
// retail media
Budgets, pause and resume for campaigns, ad groups and ads, and negative keywords.
Budgets, bids, pause and resume, negative keywords and new campaigns.
The agents read its performance. You make the changes from inside Magistry.
// native
Budgets, and pause and resume for campaigns and promoted links.
Budgets, and pause and resume for campaigns and campaign items.
// programmatic and app
Budgets, the campaign's ROAS or CPE goal value, and pause and resume.
Pause and resume for ad sets.
Performance read into the same plan as every other network.
Changes are not written yet.
// how it works
The agents read campaign performance from every connected network, together with your decision history and signals from the rest of Magistry.
A proposal names one change on one campaign, with its reason and a confidence. A change the network cannot take is refused before it is proposed.
Limits the model cannot override: your kill switch, the kinds of change you allowed, a cap on each budget move, a per-campaign and a store-wide daily ceiling. In approval mode every change waits for you.
Campaign status, budget and bidding are written by one process per store. It reads the current value from the network first and keeps it as the value to restore.
After the write, the campaign is read from the network again. If the network holds a different value, the change is marked failed and both values are recorded.
Every change is a row in the decision log with its reason and evidence. A pause undoes with a resume, and a budget or bid change undoes by restoring the value recorded before it.
// audiences
Google Ads · Customer Match
Customers with a refund in the last 30 days, attached to campaigns as an exclusion and kept current by a scheduled sweep.
Google Ads · Customer Match
Buyers of a product that customers complain about in the helpdesk, excluded from prospecting.
Meta · Custom Audience
Customers who bought in the last 30 days, for use as an exclusion so retargeting does not chase people who just ordered.
Google Ads and Meta
Your highest lifetime spenders, kept as an audience on both networks.
// how it works
// decision log
network : meta
target : campaign 'Prospecting / Linen'
action : adjust_budget
delta : +15% daily budget (€200 → €230)
reason : ROAS above target for 14 days
spend capped by budget most days
limits : within your per-move cap
within store-wide daily ceiling
mode : approval → approved by you
status : APPLIED
read back : budget confirmed by Meta
undo : restore €200// advertising
Magistry starts in approval mode: the agents propose changes and you approve them. Switch to autopilot when you trust what you see, and choose which kinds of change it may make on its own.
Rate-limited · Logged · Approval mode by default
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