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AdvertisingConnects · not yet in regular use

Pinterest and Magistry

Magistry connects to Pinterest and supports sending server-side conversions to it. Pinterest ads, catalog feeds and pins are not live yet.

Status: Connects, not yet in regular use. An account can be connected and server-side conversions are supported. Magistry does not run Pinterest ads, push a Pinterest catalog or publish pins today.

// what magistry does with it

What exists today

Connect a Pinterest ads account and a Pinterest profile from the dashboard.

Server-side conversions to Pinterest are supported from the store's events.

A purchase is sent to Pinterest as a checkout event with the order value, currency and order number. Email, phone number and customer id are hashed with SHA-256 before they are sent, and Pinterest's click id is passed along when the visit carried one.

Each purchase carries an event id built from the order, which Pinterest uses to count it once when a tag on your site reports the same event id within 24 hours.

// setup

How to connect Pinterest

Connections happen in the dashboard's integrations hub. Everything starts propose-only — autonomy is a separate step you take later.
  1. 1Open Settings → Integrations and choose Connect Pinterest.
  2. 2Approve the Pinterest sign-in for the account you want to connect.

// faq

Common questions

Does Magistry manage my Pinterest ads?

No. It connects to Pinterest, but Google Ads is the only ad network it runs today.

Does it build a Pinterest catalog or post pins?

Not today. The Pinterest catalog feed and pin publishing are not live.

Which events does Magistry send to Pinterest?

Purchases only. Page views, add-to-carts and other browsing events are not sent to Pinterest from the server.

Do I need a Pinterest ads account for conversions?

Yes. Pinterest receives conversions per ads account, so server-side conversions are sent to a Pinterest ads account linked to the store.

// what is live

See the integrations that run today.

Shopify, Google Ads, Merchant Center, Analytics, Search Console, your mailbox and Facebook and Instagram posting are live.