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Connect Google Merchant Center to Magistry

Connect Google Merchant Center and Magistry builds and pushes your product feed, reads each product's approval status, and repairs what Google rejects.

// what magistry does with it

What Magistry does with Google Merchant Center

Your product feed built from your catalog and pushed to Google Merchant Center.

Per-product approval status read back from Google, so disapproved products are visible next to the product.

Feed repairs proposed or applied for products Google disapproves.

Feed, Google Ads and catalog decisions made by one Brain, so a product change and its feed entry do not disagree.

Product statuses and Google's item-level issues are read every hour; the feed is rebuilt and pushed every six hours, and a diagnose-and-fix pass runs twice a day.

Every 15 minutes the number of products live in Merchant Center is compared with your feed. After a sharp, sustained drop, such as an old feed app deleting its products when it is uninstalled, the full feed is pushed again and you get an alert.

A weekly read of Google's account-level issues, such as an unclaimed website or missing shipping or tax settings, shown in Google's own words with its help link. Only you can fix these, so this check never writes to Merchant Center.

// setup

How to connect Google Merchant Center

Connections happen in the dashboard's integrations hub. Everything starts propose-only — autonomy is a separate step you take later.
  1. 1Open Settings → Integrations and choose Connect Merchant Center.
  2. 2Sign in with Google and select the Merchant Center account.
  3. 3Review the feed settings per market.
  4. 4Confirm the first push yourself.

// faq

Common questions

Does Magistry overwrite my existing feed?

You confirm the first push yourself, and you see the feed settings before it happens.

Does it feed other channels than Google?

Google Merchant Center is the feed Magistry pushes today. It supports Microsoft Merchant Center; Meta, Pinterest, TikTok and OpenAI catalog feeds are not live.

What happens when Google reports an account-level problem?

It appears as an alert and in the Merchant setup checklist, and the alert closes itself once Google stops reporting the issue.

// ready when you are

Put Google Merchant Center on the audit trail.

Connect it in the dashboard, watch what the agents propose, and approve the moves you like. Nothing executes without a gate you set.

Free plan, no card · Propose-only by default · Kill switch always yours