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// creative engine

Make it, place it, measure it, build on it.

The Creative Engine is the work behind Creative Studio, the chat, the Marketing Brain and the Magistry API. It composes designs from your brand and your data and sends them to your social accounts and ad campaigns for approval. Then it reads back how each design did and starts the next one from what worked.

BetaOne engine for studio, chat, Brain and APIPosts and ads wait for approval
creative_engine · the loop
  1. 01makebrief → one design or 3–5 concepts
  2. 02checkprices, dates, claims vs your records
  3. 03placesocial post · Performance Max · Meta ad set
  4. 04measureper design, per network, per day
  5. 05buildnext design from the one that engaged

posts and ads wait for approval

// what the engine does

From a brief to a measured result, and on to the next design.

Making an image is the easy part. The engine also knows where a design went and what it did there, so the next one starts from evidence.
01

One engine behind every design

The studio, the chat in your dashboard, the Marketing Brain, the Magistry API and the MCP server all create, edit and export designs through the same engine and the same checks.

02

Concepts that test something

A campaign set holds three to five concepts that lead with different angles, such as benefit, proof or offer, in different formats. Concepts that read alike are refused, so a test compares different ideas.

03

Claims checked against your records

A price, a discount, a date or a promise is checked against your business's own records. A check that could not run says so, and the design is not posted until it passes.

04

Placed through approval

A design becomes a post for the social accounts you have connected, or an ad in a Google Ads Performance Max asset group or a Meta ad set. Meta ads are created paused. You approve on the same pages as every other post and ad.

05

Results per design

Reach and engagement per design and network for posts. For ads, impressions, clicks, spend and conversions per asset per day from Google Ads and Meta, plus 3-second views and ThruPlays for Meta video. Wear-out is flagged per design.

06

The next design builds on the last

A new design can start from one that engaged and must differ enough to be a new test. The Marketing Brain commissions designs when a product launches, a promotion is about to end or an ad wears out.

// the loop

Make. Place. Measure. Build.

// 01 · make

A brief from you, the chat, the Marketing Brain or the API becomes a design or a campaign set in the studio's library, checked against your records.

// 02 · place

The design is proposed as a social post or as an ad in the campaign you choose. Nothing goes out until it is approved.

// 03 · measure and build

Results are read back per design. A design leads a test only once every design in it reached enough people, and the next brief can build on the leader.

// status: beta

Where the engine is heading next.

  • Pausing a losing ad and scaling a winning one on its own is the next step. Today the engine measures each design and the Marketing Brain commissions new ones.
  • Ad results start with the first studio design that goes live in a campaign. The readback for Google Ads and Meta is in place for it.
  • Google Ads takes the engine's images. A video for Google Ads goes through YouTube, which the engine does not upload ads to yet.

// get started

See the loop on your own catalog.

Book a demo and we will compose a campaign set from your products and show where each design would go and how it is measured.

Posts and ads wait for approval · AI work uses credits