Connect Google Analytics 4 to Magistry
Connect GA4 to Magistry to ground every ad decision in real channel data — reports, buyer demographics, and audiences that flow to Google Ads.
// what magistry does with it
What Magistry does with Google Analytics 4
Channel performance and buyer-demographics reports feed the Marketing Brain's context bundle before every decision pass.
GA4 audience creation from Magistry cohorts — audiences flow through to Google Ads for targeting.
Data-stream and admin configuration checks as part of continuous tracking health.
GA4 data sits alongside Magistry's server-side pixel and multi-touch attribution models, so platform-reported numbers get cross-checked.
// setup
How to connect Google Analytics 4
- 1Open Settings → Integrations and choose Connect Google Analytics.
- 2Sign in with Google and approve the OAuth scopes.
- 3Select the GA4 property for your store.
- 4Reports and audience tooling become available immediately; audience pushes are proposed before they're created.
// faq
Common questions
Does Magistry replace Google Analytics?
No. GA4 stays your analytics property — Magistry reads it as a signal source for the Marketing Brain and cross-checks it against its own server-side tracking and attribution models.
Can Magistry create GA4 audiences?
Yes — cohorts built in Magistry can be created as GA4 audiences, which then flow to your linked Google Ads account for targeting.
Will Magistry change my GA4 configuration?
Only narrow, explicit things such as audience creation or data-retention settings, and configuration changes surface as proposals first. Your reporting setup is never silently rewritten.
// ready when you are
Put Google Analytics 4 on the audit trail.
Connect it in the dashboard, watch what the agents propose, and approve the moves you like. Nothing executes without a gate you set.
Free plan, no card · Propose-only by default · Kill switch always yours