Amazon Ads and Magistry
Magistry's Amazon Ads connector reads Sponsored Products and steers budgets, status and negatives. Access needs an application Amazon has approved.
Status: Built and steered by Magistry's agents, but not a self-serve connection: Amazon Ads API access needs an application Amazon has approved, so it is set up with you. No store has connected Amazon Ads yet.
// what magistry does with it
What exists today
Sponsored Products campaigns, ad groups, product ads, keywords and negatives.
Daily impressions, clicks, cost, 7-day purchases and 7-day sales.
Status, daily budgets and negative keywords changed after approval, or on autopilot.
// data flow
What moves between Amazon Ads and Magistry
SYNCS INTO MAGISTRY
- Sponsored Products campaigns and ad groups, with status and budget.
- Product ads (ASIN and SKU) under each ad group.
- Keywords with match type and bid, and negative keywords, in one list.
- Daily impressions, clicks, cost, 7-day purchases and 7-day sales per campaign and ad group.
MAGISTRY CAN CHANGE
- Pause or resume campaigns, ad groups and product ads. Changes are proposed by the Campaign Agent and applied after approval, or automatically on autopilot.
- Set a campaign's daily budget, only on campaigns that already have a daily budget; a lifetime budget is never converted.
- Add a negative keyword to an ad group.
- Remove a negative keyword.
WHAT IT CANNOT DO
- Edit ad copy: Amazon builds the ad from your product listing.
- Set a target-ROAS or target-CPA bid strategy; Sponsored Products has none.
- Create campaigns, ad groups or ads.
- Read the search-terms report; it is not built yet.
- Reach EU and Far East accounts by default; the regional address has to be set on the connection.
- Connect from the Settings page yourself: access needs an application approved by Amazon.
// setup
How to connect Amazon Ads
- 1Your store must already sell on Amazon, and API access needs an application Amazon has approved.
- 2Outside North America, the regional API address is set on the connection.
// faq
Common questions
Does Magistry connect to my Amazon seller account?
No. Magistry connects to Amazon Ads only; there is no Amazon marketplace connector.
// what is live
See the integrations that run today.
Shopify, Merchant Center, Analytics, Search Console, your mailbox and Facebook and Instagram posting run today, and Magistry's agents steer 16 of the 17 ad networks it connects.