bol Ads and Magistry
Connect bol Sponsored Products and Magistry reads campaigns, keywords and search terms; you change budgets, bids and targets from one page.
Status: Connected, not yet in regular use. Every bol ads change is the merchant's own press on Magistry's bol advertising page, on a store switched on for bol ad writes.
// what magistry does with it
What exists today
Campaigns, ad groups, keywords, targets and search terms synced daily.
Budgets, bids, keywords and targets changed from Magistry's bol advertising page.
Changes that can raise spend ask for confirmation before they are sent.
// data flow
What moves between bol Ads and Magistry
SYNCS INTO MAGISTRY
- Campaigns with their state, daily and total budget, dates and ACoS target.
- Ad groups and ads — on bol an ad is one of your own offers, identified by its EAN.
- Keywords and ad-group negative keywords.
- Search terms per ad group per day, with impressions, clicks, cost, 14-day conversions and sales, and the keyword they matched.
- Daily performance for campaigns, ad groups and ads: impressions, clicks, cost, and 14-day attributed conversions and sales.
- Category and product targets, product-target expressions and negative category targets.
- Account-level totals, performance by placement (search, category and product pages) and impression/click share per targeted category.
MAGISTRY CAN CHANGE
- From Magistry's bol advertising page, the merchant can change a campaign's state, name, daily and total budget, start and end dates, ACoS target, channels and countries.
- Change an ad group's state, name and target pages, and an ad's state.
- Change the bid and state of a keyword, category target or product target.
- Create campaigns, ad groups, ads (by EAN), keywords and category or product targets.
- Add or remove negative keywords, negative category targets and product-target expressions.
WHAT IT CANNOT DO
- Let an AI agent change a bol ad account: every bol ads change is the merchant's own press, on a store switched on for bol ad writes.
- Restore an archived campaign, ad group, ad or target: bol does not re-enable it, from Magistry or from bol.
- Edit ad text or images: a bol sponsored-product ad shows the product's own title and image.
- Adjust bids by location; a campaign targets the Netherlands and/or Belgium as a whole.
- Report on more than the last 30 days; bol's reporting API does not go further back.
- Send any change before bol ad writes are switched on for the store.
// setup
How to connect bol Ads
- 1In Magistry, open Settings → Integrations and find the bol Sponsored Products card, then press Connect.
- 2In the bol seller dashboard, create client credentials for the Advertising API (not the Retailer API).
- 3Paste the client id and secret; Magistry checks them by listing your campaigns before saving.
// faq
Common questions
Do Magistry's agents change my bol ads?
No. Every bol ads change is your own press on Magistry's bol advertising page, and only on a store switched on for bol ad writes.
Can an archived bol campaign be restored?
No. bol does not re-enable an archived campaign, ad group, ad or target.
// what is live
See the integrations that run today.
Shopify, Merchant Center, Analytics, Search Console, your mailbox and Facebook and Instagram posting run today, and Magistry's agents steer 16 of the 17 ad networks it connects.