AppLovin and Magistry
Magistry's AppLovin connector reads AXON campaigns and performance and can set budgets and goal values. It is not yet a self-serve connection.
Status: Built and steered by Magistry's agents, but not yet offered as a self-serve connection: AppLovin is held back until a rollout with a geo holdout can measure it.
// what magistry does with it
What exists today
AXON campaigns and daily performance, for up to the last 45 days.
Campaign status, a single daily budget and a goal value written, each checked against AppLovin's answer.
// data flow
What moves between AppLovin and Magistry
SYNCS INTO MAGISTRY
- Campaigns with status, daily budget (single or per country), dates and optimisation goal.
- Daily campaign performance: cost, impressions, clicks and conversions, for up to the last 45 days.
MAGISTRY CAN CHANGE
- Pause or set live a campaign; the platform's answer is checked against the status asked for.
- Set a campaign's daily budget, only when it uses one budget for all countries.
- Change the value of a campaign's existing goal (target ROAS, or cost per event), never the goal type.
WHAT IT CANNOT DO
- Overwrite a per-country budget or per-country goal with a single figure; it refuses instead.
- Switch what a campaign optimises for (for example from cost per event to ROAS).
- Read, pause or edit creative sets: a creative set's status is shared across every campaign it is attached to.
- Manage keywords or negative keywords; AXON buys audiences and placements.
- Create campaigns.
- Connect from the dashboard: AppLovin is not offered as a self-serve connection today.
// faq
Common questions
Why can't I connect AppLovin myself?
AppLovin's incrementality claim is disputed, so it is held back until a rollout with a geo holdout can check the number.
// what is live
See the integrations that run today.
Shopify, Merchant Center, Analytics, Search Console, your mailbox and Facebook and Instagram posting run today, and Magistry's agents steer 16 of the 17 ad networks it connects.