Snapchat Ads and Magistry
Magistry's Snapchat Ads connector reads campaigns and performance and steers status and daily budgets. Self-serve connect is not open yet.
Status: Built and steered by Magistry's agents. Self-serve connect for Snapchat Ads is not open yet: the dashboard shows it as coming later. No store has connected Snapchat Ads yet.
// what magistry does with it
What exists today
Campaigns, ad squads and ads, with daily campaign impressions, swipes, spend and purchases.
Campaign, ad squad and ad status and campaign daily budgets changed after approval, or on autopilot.
// data flow
What moves between Snapchat Ads and Magistry
SYNCS INTO MAGISTRY
- Campaigns with status and daily budget.
- Ad squads (Snap's ad groups) and ads.
- Daily campaign impressions, swipes, spend, purchases and purchase value, aligned to the ad account's time zone.
MAGISTRY CAN CHANGE
- Pause or resume a campaign. Changes are proposed by the Campaign Agent and applied after approval, or automatically on autopilot.
- Set a campaign's daily budget, checked against what Snap answers back.
- Pause or resume an ad squad or an ad.
- Every change reads the object first and sends it back whole with one field changed, because Snap resets anything left out.
WHAT IT CANNOT DO
- Edit ad copy: it lives on the creative, which goes back through Snap's review.
- Create campaigns, ad squads or ads.
- Use negative keywords: Snapchat targets audiences, not searches.
- Report performance below campaign level.
- Set a daily budget below USD 20, Snapchat's floor.
- Budget and pause/resume changes count as money-moving: they can't be put on a standing "always do this" rule, so on an approval-only store each one waits for your approval.
// permissions
Permissions Magistry requests
- snapchat-marketing-api
- Read and manage the ad account through Snap's Marketing API.
// faq
Common questions
Can Magistry edit my Snapchat ads?
No. Ad copy lives on the creative, which goes back through Snap's review, so Magistry changes status and budgets only.
// what is live
See the integrations that run today.
Shopify, Merchant Center, Analytics, Search Console, your mailbox and Facebook and Instagram posting run today, and Magistry's agents steer 16 of the 17 ad networks it connects.