Question 1

What is Magistry?

Accepted Answer

Magistry is the AI operating system for commerce. One data layer joins your orders, margins, ads, feeds, tracking and customer mail, and the Marketing Brain decides across catalog, campaigns, customer service, feeds, social and the storefront. Its actions land in real systems: your store, the 16 ad networks its agents steer (of 17 it connects), Google Merchant Center, your inbox, and Facebook and Instagram. Every action is a row in the decision log, with its evidence and a one-click reversal.

Question 2

What is the Marketing Brain?

Accepted Answer

The Brain is Magistry's cross-channel orchestrator. It reads every signal in the store — performance, budget pacing, competitor pressure, tracking health, seasonality — and proposes one coherent plan across ads, catalog, pricing, promotions, and social. Autonomy is earned per lever on a trust ramp: a lever that keeps winning graduates to autopilot, a lever that loses gets demoted back to your review.

Question 3

How is Magistry different from ChatGPT, Claude, or Gemini?

Accepted Answer

Magistry uses those models — it isn't one. The difference: Magistry holds the full context of your store (orders, margins, decisions, brand voice), runs a planner-judge-executor loop with policy gates, and writes to your live systems. ChatGPT can suggest; Magistry executes — auditably.

Question 4

Which tools does Magistry replace?

Accepted Answer

In practice: the helpdesk (Gorgias, Zendesk), attribution and analytics (Triple Whale, Northbeam), server-side tracking (wetracked.io, Elevar), feed management (DataFeedWatch, Channable), profit analytics (TrueProfit, Lifetimely), chargeback tracking, product and ad research (Minea, PiPiADS), reviews (Okendo, Loox), social scheduling (Later, Buffer) and storefront testing (Intelligems). Most stores run five to ten of those; the point isn't only the bill, it's that none of them share data, so nothing can weigh a pricing move against its refund and ad-spend consequences.

Question 5

Do you have a version for businesses that aren't a webshop?

Accepted Answer

Yes — Magistry Standard. It runs the same Brain, decision log and guardrails against a canonical business model (customers, an offering, costs, acquisition, service) instead of a storefront, reading your data through one read-only connector we specify and version. It's onboarded hands-on rather than self-serve; talk to us if that's you.

Question 6

Who is Magistry for?

Accepted Answer

Founders, heads of ecommerce, and growth/ops leads at growing SMB and mid-market Shopify stores — roughly up to a few thousand orders a month. It is built for Shopify stores, and running today for businesses that sell outside Shopify through their own data connection. You'll feel the lift fastest if you're running paid acquisition across two or more channels and supporting a CS queue alongside.

Question 7

What can Magistry actually do today?

Accepted Answer

It runs Google Ads budgets, bids and audiences; drafts and publishes Shopify catalog moves; answers customers from your IMAP or Outlook mailbox, with refund and replacement actions; sends server-side conversions to Google; pushes your Google Merchant Center feed; runs promotions and storefront experiments; deploys theme edits with approval-gated diffs; runs storefront, legal and accessibility audits, fixing what it can and showing you the rest; posts to Facebook and Instagram; tracks disputes and their deadlines; monitors reviews and mentions; tracks competitor prices; and shows costs next to revenue.

Question 8

What are the Magistry Specialists?

Accepted Answer

Three deep specialists run the planner-judge-executor loop: the Catalog Specialist (SKU lifecycle), the Campaign Specialist (paid acquisition, executing on Google Ads) and the CS Specialist (inbound mail, refunds, replacements). The Marketing Brain coordinates them with the rest of the platform — promotions, social, the storefront, feeds and market intelligence — so every decision is made with the same data.

Question 9

Does Magistry replace my tracking pixel?

Accepted Answer

Yes — with something stronger. Magistry tracks server-side on your own domain, stitches events into an identity graph, and is connected server-side to the conversion APIs of Google, Meta, TikTok, Pinterest and Reddit. POAS bidding then optimizes spend on verified profit, not just revenue.

Question 10

Which channels does feed syndication cover?

Accepted Answer

Magistry pushes your Google Merchant Center feed, built from your live catalog with per-channel rules, versioned builds and A/B title arms. Merchant Center audits run continuously and disapprovals enter an auto-fix loop. The same feed engine has connectors for the Microsoft, Meta, TikTok and Pinterest catalogs.

Question 11

How does Dispute Shield handle chargebacks?

Accepted Answer

It tracks disputes and their deadlines, and gathers the order data, tracking and customer communication that a response needs, so nothing expires unnoticed. Every dispute is tracked from alert to outcome.

Question 12

Can I roll back something an agent did?

Accepted Answer

Yes. Every applied decision is a logged row the revert executor can invert — the undo is derived from the action itself (republish a draft, restore a price, restore the previous copy) and stamped on the row. Anything that can't be auto-reversed (like a sent refund) is flagged with the exact operator steps.

Question 13

What data can the agents touch — and what can't they?

Accepted Answer

Agents write only through allowed actions you configure per agent, inside rate limits and the kill switch. Secrets live in an encrypted vault, every tenant is isolated at the database level, and nothing is written during dry-run mode.

Question 14

Does Magistry work for multiple stores or agencies?

Accepted Answer

Yes. The workspace is multi-store by design: each store is an isolated tenant with its own agents, thresholds, and credentials, and operators switch between stores in one dashboard. Agencies run client brands side-by-side without scaling headcount.

Question 15

Do I need prompting expertise?

Accepted Answer

No. Magistry isn't a chat window. You configure policy (mode, allowed_actions, daily caps), connect systems, and operate. The natural-language surface is Magistry — and Magistry talks in decision rows, not paragraphs of instructions.

Question 16

How does Magistry decide what to do?

Accepted Answer

Every skill call goes through apply_policy() against your per-store rules. The planner proposes, the judge scores against policy + evidence, the executor mutates — and only when the candidate clears every gate for that action, including the tier-A verified-cost gate on discounts.

Question 17

How do agents earn autonomy?

Accepted Answer

Per lever, on a trust ramp. Every applied action is scored win/loss by the verdict engine on a full measurement window; a lever needs a sustained win record before it's promoted one autonomy tier, and a losing streak demotes it back to your review immediately. Irreversible actions are never auto-approved, on any tier.

Question 18

How does Magistry learn my brand voice?

Accepted Answer

Brand-voice embeddings are trained on your top-performing creative, your CS reply corpus, and your past approved drafts. The judge re-checks tone on every reply or RSA before it ships — language-gated.

Question 19

Does Magistry support non-English stores?

Accepted Answer

Yes. Customer service answers in the customer's language, and creative and search-term skills run multilingually, with a language gate before anything is sent. Per-store locale config decides which models route which queue.

Question 20

How does Magistry handle data security and privacy?

Accepted Answer

Supabase Vault for secrets, per-tenant isolation, RBAC on every operator surface, an audit log of every write. We never train on your data. Trust Center has the full posture.

Question 21

How much does Magistry cost?

Accepted Answer

Plans are Launch (free), $99 (Starter), $249 (Growth) and $499 (Scale) per month. Every paid tier unlocks the entire platform — you scale by AI-credits, never by gated features. See the pricing page for the full breakdown.

Question 22

Is there a free trial?

Accepted Answer

No trial to expire — the Free plan is your trial. You get the full dashboard and every agent's recommendations free, forever, and only upgrade when you want the agents to act on their own.

Question 23

Can I drive Magistry from my own AI?

Accepted Answer

Yes. Magistry ships a remote MCP server and a versioned REST API over the same tool registry the dashboard assistant uses. Connect Claude, Cursor, or any MCP client via OAuth, or mint a scoped API key — reads run under your store's permissions, and writes either auto-apply or land as approval cards in the dashboard.

Question 24

What is the Audit Plane and how do I get it?

Accepted Answer

The Audit Plane is Magistry's spine: decision_log, ad_decision_log, cs_thread_evaluations — plus the policy + kill-switch layer that gates writes. It ships with every Magistry plan, including the free tier.

Question 25

Who is the Audit Plane for?

Accepted Answer

Operators who run live systems and need to prove every move — CFOs, COOs, agencies on retainer, and any team where 'the AI did it' is not an acceptable answer.

Question 26

How is the Audit Plane different from a dashboard?

Accepted Answer

Dashboards show you what happened. The Audit Plane is the ledger that made it happen — each row carries reason, evidence, citation, and revert stamps. It's the system of record, not a read view on top.

Question 27

Does the Audit Plane support omnichannel and offline?

Accepted Answer

Yes. Any external write — including offline systems exposed via API or webhook — can be wrapped in a Magistry skill with the same decision_row contract.

Question 28

Which platforms can Magistry write to today?

Accepted Answer

Agent execution runs on Shopify Admin GraphQL, the 16 ad networks its agents steer (Google, Meta, Microsoft, TikTok, Pinterest, Reddit, LinkedIn and more), Google Merchant Center and your mailbox (IMAP/SMTP or Outlook), and the social publisher posts to Facebook and Instagram.

Question 29

Can Magistry replace my current Zaps / workflows?

Accepted Answer

For the workflows it covers, yes. Magistry replaces the brittle glue with policy-gated, judged, reversible writes — and every workflow gains an audit row and a kill switch.

Question 30

Do I need a data team to run Magistry?

Accepted Answer

No. The platform handles ingest, scoring, and decisioning. Most operators get to first live decision in under a week, in dry-run from day one.

Question 31

How long until I see results with Magistry?

Accepted Answer

Dry-run within 24 hours. Live writes typically inside the first week as you ramp from approval-only to autonomous on the actions you trust first.

Questions about Magistry.

Frequently asked questions.

About Magistry

About the Audit Plane