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// changelog

What we shipped, in plain language.

Every entry is written when the change ships, by the people who shipped it, and it is the same list the product shows inside your dashboard.

Last update 6 Nov 2026

// the record

One row per shipped change.

New and improved by default. Fixes are one click away under Fixed or Everything.

October 2026

19 Oct 2026NEWBILLING

See your business finances at a glance on Books

The Books home page now shows a totals strip with your business balance, VAT owed, upcoming deadlines, and open to-dos, plus a Work/Money table with bank freshness and a per-row action menu.

19 Oct 2026IMPROVEDBILLING

Keyboard navigation across finance tables and forms

Tables throughout the finance area can now be navigated entirely with the keyboard, using J/K, arrow keys, Page Up/Down and Home/End to move between rows, Enter to open a row, and X to toggle a checkbox. Forms in settings and bank account pages now support Esc to discard changes and Enter to submit.

19 Oct 2026NEWWORKSPACE

Your year in review, now as a full-screen recap

A cinematic year-in-review with a scrollable gallery of past years, personalised AI-written highlights and an ambient soundtrack, breaking down the work Magistry has done for your store, from ads and SEO to compliance and planning. The launcher does not show it yet; it opens from the link here.

19 Oct 2026IMPROVEDCATALOG

Auto-onboard now checks that new products fit your catalogue

When Magistry automatically approves new product candidates, it now verifies they actually match your store's established niche before adding them. Off-niche or unverified candidates are held for review instead of being added automatically.

19 Oct 2026IMPROVEDMARKETING BRAIN

Clearer reason when a candidate product is blocked

The candidates dashboard now shows which existing catalogue item a refused candidate was compared against, making it easier to understand why a product was blocked. The underlying matching logic was also made more accurate so legitimate products like dresses are less likely to be wrongly refused.

19 Oct 2026NEWMARKETING BRAIN

A full-screen Recap player for your store's story

View your Magistry Recap as a swipeable, full-screen story on iPhone, with an edition picker and a "How we count" explainer for any estimated figures. Reduce Motion is respected, pausing auto-advance and count-up animations.

19 Oct 2026IMPROVEDMARKETING BRAIN

Your recap now matches on dashboard and phone

The daily recap shown on your dashboard and on the mobile app now comes from the same secure source, built around your own store and timezone. This keeps the story consistent wherever you check it.

19 Oct 2026IMPROVEDSTOREFRONT

Real brand logos in the homepage integrations section

The ad-network and commerce tiles on the homepage now show each partner's actual logo instead of plain text, matching the integrations wall. StackAdapt is marked as connected, with other partners shown as connected and steered by Magistry's agents.

19 Oct 2026NEWSTOREFRONT

Change the GitHub account your theme lives in

The Theme page and Settings › Integrations now show which GitHub account your theme repository is tied to, with Use another GitHub account and Disconnect. Nothing is deleted and your live theme keeps running; Magistry copies your theme into a fresh repository for the account you pick. This account is separate from signing in to Magistry with GitHub.

18 Oct 2026IMPROVEDCOMPLIANCE

Clearer wording on how dispute handling works

The pricing page now accurately describes dispute support: Magistry tracks disputes and their deadlines, and you review and file the draft response yourself, rather than claiming automatic chargeback fighting.

18 Oct 2026IMPROVEDPRODUCT FEED

Price changes reach Google faster

Price updates now skip the usual per-offer cooldown so they can push to Google right after you change them, instead of waiting behind other feed updates. We also monitor for prices that fall out of sync with Google so issues get caught sooner.

18 Oct 2026IMPROVEDCOMPLIANCE

Clearer, more accurate claims across our site

We updated our FAQ, comparisons, press, about, trust and help pages so they accurately describe how Magistry works, including how disputes are tracked and how trust-ramp thresholds apply. This removes unsupported claims and brings the copy in line with what the product actually does.

18 Oct 2026NEWMARKETING BRAIN

Add synced captions to your video ads

Video ads can now include a captions layer with plain, karaoke, or word-pop styles that stay perfectly synced to the voiceover and fit within each placement's safe zone. Loudness is also normalized consistently across every exported video.

18 Oct 2026NEWADS

Automatic weekly cleanup for your Google Ads account

Magistry now runs a weekly sweep of your Google Ads accounts to propose fixes for mined search-term negatives, settings drift, and missing placement exclusions. These proposals go through the same review and approval tools as any other action, so nothing changes without your say.

18 Oct 2026NEWADS

Loss-making products are automatically paused from Shopping ads

Magistry now watches each product's ad performance and automatically excludes it from Performance Max listing groups once it shows clear signs of losing money with no conversions. Paused products are automatically reconsidered after a price, landing page, or creative change, or after a set period.

17 Oct 2026IMPROVEDCOMPLIANCE

Theme edits can no longer hide compare-at pricing

Magistry now blocks automated theme changes that would hide compare-at pricing through stylesheets or custom CSS, and only confirms your site verification once both Search Console and Google Merchant Center can read it back.

17 Oct 2026NEWBILLING

Export finance data as XAF or CSV, then track and download the job

You can now request XAF 3.2, XAF 4.0, or CSV ZIP finance exports through the API, check their status, and download the finished file once it's ready. Trial balance exports also accept an as-of date within the fiscal year.

17 Oct 2026NEWADS

Create ad creative before its campaign exists

You can now design and approve a studio ad even if there isn't a campaign for it yet. Once approved, the ad is held ready and placed automatically when the matching campaign is created.

17 Oct 2026NEWCATALOG

Add competitor best-sellers straight to your store

When a competitor's top seller is something you don't carry, you can now click straight through to the importer with the product already prefilled. You can also import all flagged opportunities from the page header at once.

16 Oct 2026NEWMARKETING BRAIN

The brain now proposes designs at the right moments on its own

Magistry now automatically suggests new creative when a promotion is about to end, a product is about to launch, or an active campaign shows signs of ad fatigue. Each suggestion comes with the reasoning behind it, and you can review and approve it before it goes live.

16 Oct 2026IMPROVEDBILLINGSHOPIFY STORES

Downgrades that would outrun your new plan's billing limit are blocked

If switching to a cheaper plan would push your projected overage past what that plan can bill, the downgrade is now refused up front and you're shown when your current plan renews. Overage above a plan's billing ceiling is also no longer run unbilled, so stores are suspended with a clear reason instead.

16 Oct 2026NEWADS

Launch now plans and creates your first Google campaign

When you launch, Magistry now plans a first campaign for each advertising channel at your profile's daily budget cap, and creates it paused in Google for your review. A second confirmation after go-live switches it on, only once Google confirms the paused campaign matches your cap exactly.

16 Oct 2026NEWMARKETING BRAIN

Copilot can now audit your catalogue before publishing

The copilot can review your catalogue import and surface an audit verdict, with any override requiring your explicit approval before anything publishes. This adds a safety check to catch catalogue issues before they go live.

16 Oct 2026NEWCOMPLIANCE

Pre-flight launch checklist with an owner-only to-do list

Before launch, Magistry now runs a set of checks across your policies, pages, delivery rates, theme, and shop details, and shows which ones pass or need a fix. A separate checklist highlights the handful of things only you can fix, like store address, cookie banner, checkout branding, and payment setup, with direct links to go fix them.

16 Oct 2026NEWPRODUCT FEED

See Merchant Center product issues during launch

The launch page now shows Merchant Center item issues for each product, compared against sibling products and the rest of your catalogue. New stores also get sensible feed defaults automatically, so sale pricing and language settings are ready from day one.

16 Oct 2026NEWWORKSPACE

Launch your store through a guided chat

A new conversational copilot walks you through launching your store one step at a time, proposing each action for your review. Sensitive steps like spend, account, publishing, and go-live always require your explicit approval, and you can set how much autonomy the copilot has.

16 Oct 2026IMPROVEDPRODUCT FEED

More accurate openai product feed validation

The OpenAI product feed now checks each item against the latest spec, including ads eligibility, supported target countries, and pricing rules like valid GTIN check digits and sale price comparisons. Validation messages now list every missing field for an item instead of stopping at the first one.

16 Oct 2026NEWPRODUCT FEED

Feed registration for Snapchat, Reddit, TikTok and OpenAI is built

The destination card has a Send button for Snapchat, Reddit, TikTok and OpenAI that registers the feed without a URL to copy, and Check status shows the platform's processing result. Sending to these four is not open yet: Send says so and sends nothing.

// direction

The longer arc.

A changelog says what landed. The roadmap says what it is adding up to, which of it is already true, and what we are still working out.
Where this is going

// stay current

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We are not sending these e-mails yet; new releases appear on this page, in the same prose as the record above.

// changelog list

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// see it run

Want the next release on your store?

Connect your store and choose the Brain's mode — in dry run every decision is logged with what it would have done, and nothing touches your store.

The Brain changes nothing until you choose a mode · Every action logged · Price, status and copy changes can be rolled back