Billing has two moving parts: the plan and the metering. Plans are per store — each connected store carries its own plan, billed through Shopify App Subscriptions, so the charge appears on your Shopify invoice like any other app. Every paid tier includes every feature, autonomy included; the tiers differ only in how many monthly AI-credits they include, not in which capabilities you get.
The four plans
- Launch — $0. 50 credits. Propose-only: agents decide and show you the rows, nothing executes.
- Starter — $99/month. 1,000 credits.
- Growth — $249/month. 2,600 credits.
- Scale — $499/month. 5,200 credits, plus priority support and a dedicated CSM. Above that, Operator and Enterprise are quoted — talk to us.
What a credit buys
Usage is metered in AI-credits. A credit tracks what the work actually costs to run, so the same action varies a little between runs rather than sitting at a fixed price. Measured on production: a classification is under 1 credit; an ad creative with a generated image about 1; a social post about 2; a full CS resolution about 3; a campaign evaluation about 3; an Otto chat turn about 4. The meter is visible on the billing page, so 100% is never a surprise.
Overage and packs
- Overage is soft: past your monthly allotment, extra credits bill at $0.12 each — you're never cut off mid-task.
- If you're regularly in overage, a credit pack is cheaper: 1,000 credits for $99, which beats the overage rate by about 17%.
LLM spend is separate and capped
Raw model spend is additionally governed by the per-store monthly LLM budget cap, not by your plan tier. Once a store hits its cap, further LLM work is skipped rather than spending through the ceiling. Credits meter what you use; the budget cap bounds what agents can spend. The two limits are independent on purpose.
Upgrades and downgrades
- Upgrades take effect immediately, prorated.
- Downgrades take effect at the end of the current billing period — you keep what you paid for until the period closes, and nothing is clawed back mid-cycle.
If your usage pattern doesn't fit the metering — very high credit consumption, agencies running many stores — talk to us before the invoice does the talking.