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Case studies
OKAY WILDOutdoor · US
28SKUsfrom research → live in 9 days

OKAY WILD competes on being early. The Researcher's six discovery lanes took 28 winning SKUs from signal to live listing in nine days — with trademark and uniqueness filters gating every one.

// the deltas

Research → live

9d
28 SKUs

Discovery lanes

6
parallel

Trademark rejects

auto
pre-catalog

Operator review

1 queue

Being early is the whole strategy

OKAY WILD's edge is timing. In outdoor DTC, the margin lives in listing a product before it saturates — and the old method, manually scanning social and spy tools, structurally guaranteed they were late.

Six lanes, one queue

The Researcher runs six discovery lanes in parallel: Meta Ads Library, the AliExpress trend graph, competitor bestsellers, cross-store frequency, organic + paid search, and spy-tool plus review signals. Candidates are scored on margin, uniqueness, market fit, trend velocity, and review health, then funneled into a single operator review queue.

Trademark and uniqueness filters run before anything reaches the catalog, so the operator only ever reviews candidates that are safe to list.

Signal to shelf in nine days

In one stretch, 28 candidates went from research signal to live listing in nine days — supplier matched via reverse-image search, copy drafted, pricing set. OKAY WILD is now listing winners while competitors are still discovering them.

We used to find products by scrolling Reels like everyone else — which means we were always late. Six lanes feeding one review queue means we're listing the winner while competitors are still screenshotting it.
Marcus Lee
Founder · OKAY WILD

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